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Brian Alexander


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With eight years experience as an Olympic level athlete paired with a Master's degree in sport psychology from John F. Kennedy University and vocational training in business leadership development, Brian Alexander has partnered with athletes and performers of all ages and levels!

My passion is to empower others to succeed in life, athletics, performance, and daily activities. With a successful past in the athletic and professional arena, I have found some of my signature strengths to be connecting with people, performing under pressure, and adapting in the moment by being open-minded. I approach each moment with optimism and each person with a genuine, non-judgmental, empathetic listening ear. It is important to identify learning opportunities and develop a plan to grow as you move through your career. My personal mission statement is to be a genuine and honest leader who collaborates with and learns from others in order to find a mutual personal level of excellence physically, mentally, and spiritually.

What Clients Say

"Brian worked with our Formula Endurance team, individually counseling many of our athletes, and the results were clear, and even in some cases dramatic. He also worked with the coaching staff to help create a system which better prepared our athletes to be ready mentally to perform their best at the biggest competitions of the year. His success and experience as an athlete help him relate to athletes, and have instant credibility. His approach and demeanor wins their trust and gets them to objectively identify their areas of need and commit to improving them. We look forward to continuing to work with Brian!"

- Jim Vance 

Head Coach, Formula Endurance 

USA Swimming Team

USA Triathlon High Performance Team

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